Dental Health Care Associates

Judy Capuano
5000 Chichester Avenue
Aston, PA 19014
Phone: 610-485-1991

Dental Health Care Associates

Judy Capuano
5000 Chichester Avenue
Aston, PA 19014
Phone: 610-485-1991

Dental Health Care Associates

Judy Capuano
5000 Chichester Avenue
Aston, PA 19014
Phone: 610-485-1991

 
Ann Marie DiTomaso, Sales Manager
31 Mount Pleasant Drive (Suite A)
Aston, PA 19014

Phone: 610-558-8770
Fax: 610-558-2031

My comments to his most recent comments are posted there and here.

Joseph’s comments:
“…my experience and learning indicate that most business people don’t care about science.”

Agreed, however they don’t have to care about it to use it. Anyone who has ever used a tire gauge or a tape measure has employed a scientific calibration method.

Take web analytics; vendor produces web analytics tool – company buys web analytics tool - company is responsible for correct, complete and functioning implementation of web analytics tool - automated monitoring identifies implementation problems. This last step is the rub. The web analytics vendor specializes in providing the measurement tool, not the calibration tool. The company does not have to be expert at science to employ automated monitoring of their web analytics. It must, however have accountability at a senior level – one neck to grab - and a recognition that without this calibration, all bets are off, and that manual discovery of implementation problems is a complete and utter waste of valuable time that their web analysts could be using to do more important things. The results of my survey that is currently underway (Where in the Organization is the Web Analyst – July 15-22, 2008) will bear out the chronic problems that practitioners have with their own implementations.

Going back to Avinash’s observation – “We have too many damn tools!’” Yep, the toolbox has 4 hammers, 5 screwdrivers and a utility knife, and the task calls for cutting a mitered corner. Now I suppose you could position the utility knife, whack it with the hammer, wedge a screwdriver in the crevice, and repeat the process until you make your way across the board…..it’s possible, not efficient, the outcome will be really ugly, but it’s possible.

Joseph’s question : “Is the natural progression due to the tools being used, due to the information provider becoming more trusted, perhaps due to the people receiving the information finally having the cognitive readiness to accept the information as both valuable and valid, …?”

I believe it is a confluence of things contributing to maturation in organizations. The web has disrupted entire industries – newspapers, auto, real estate, travel, consumer goods, government agencies. It would be great if somebody had an “Easy Button” for managing web assets – maybe Staples could start loaning them out. People are coming to grips with the fact that no one product is the magic answer, and that jumping from one vendor to another is not the answer either. They are coming to grips with the complexity of their sites, the fact that legislation and market conditions are constantly changing, that they are subject to the laws of all the countries they operate sites in, that achieving good natural placement in Google has a tangible benefit, and that bad things can happen to good sites, and can lurk there for a long time, that if you’re a great big company, you might be a “target” for lawsuits by people who find your site inaccessible to them, that the mobile web tsunami is coming, all this in addition to the daily grind of figuring out who is looking at what for how long using what type of viewing device and what are they doing as a result? Joseph refers to it as “cognitive readiness”. I’ve always called it “the teachable moment.” Increasingly organizations are getting there.

Joseph’s comment:
“I’d love to see a piece that demonstrates the successful implementation of such a group if such is available.”

Here are a couple of success stories. The first one is a site of around 2000 pages owned by a company with numerous locations across the country. The site’s primary function is lead generation and information provision on health-related issues. SEO is important to them and they run online ad campaigns. They conduct surveys through the site. The organization supporting the site is small, so they rely on their vendors. Once a month, the manager has a call where all the vendors are present – site structure, web analyst, SEM, search analyst, survey company. Everyone is expected to present information and recommendations based on the agenda the manager sets.

The second is a global B2B company. Their public site is large, their intranet is sprawling, and they have a constant flow of micro-sites going up. Their web team consists of people with expertise in search, web analytics, copyrighting, marketing, ad campaigns; yet they all are part of one team. Content management is dispersed throughout the organization using a CMS that was developed in-house after they determined that there was not a market solution that fit their business. This team, however, has dotted lines to content owners and teams. Decisions of what web site management solutions they use (whether it is traffic, search, A/B testing, surveys, or structural analytics) are made by this team. They have developed and are utilizing web standards and continue to grow from strength to strength.

There are others. I like these two because they are at opposite ends of the spectrum and demonstrate that there is more than one way to get there, once people define what it is they are trying to achieve.

Your comments are most welcome. What are you seeing in your organization?

Recently,  Hitwise Monthly Category Report for  Travel was released based on US Internet usuage for the month of June 2008. Leading the way in the top 4 were Mapquest, Google Maps, Expedia, and Yahoo Maps. In the last 4 months the above websites have remain constant in their positions.

Maps are becoming increasing important on websites as they provide useful information on how to find your business as well services nearby. You can include photos, videos, reviews and much more on your map. Maps are also high in search engine listings as well. Usually in the search, map(s) will be listed in first page of your search.

Visit Victoria County website has being using maps on its website for the last 3 years and has most of Victoria County businesses with GPS positions. Try the Interactive Map on Visit Victoria County website.

Source Code Testing: 

1. Source Code history
2. Use of readable indentation for source
3. Source Code optimization
4. Source Code Comment documentation
5. Source Code Backup
6. Appropriate naming conventions for source files
7. Appropriate storage location for source files
8. Appropriate use of Transactions wherever required
9. Appropriate use of Stored Procedures wherever required
10. Use of functions for code reuse
11. Use of Common library
12. CSS Code to be separated from the source code
13. AJAX code to be separated from the source code
14. Use of version control mechanism
15. Source Code encryption mechanism
16. Appropriate use of sessions / cookies
17. LDAP authentication
18. Following the standards. (for e.g. XHTML 1.0 standard for web coding).
19. Appropriate naming conventions for functions used and functions in the common library
20. Appropriate Folder structure for source code files
21. Clearance of extra comments, unnecessary code, echoes, alerts, type texts
22. No hard coding should be present 

Database Testing: 

1. Appropriate linking of tables
2. Normalization
3. Naming Conventions
4. Appropriate storage engine is used
5. Optimized field types are used
6. Backup function
7. Appropriate use of Triggers
8. Encrypted storage of confidential data
9. Compressed storage of big data
10. Appropriate prefixing for special characters before storage
11. Scalability
12. Database Document - Design schema with sample data
13. Appropriate filtering of data before storing into the database
14. Appropriate default values for table fields
15. Appropriate comments entered for table fields
16. Database Design query with sample data to be documented 

UI Testing: 

1. Consistency of screens
2. Consistency of background colours
3. Usage of pleasant colours
4. IPR violation with logos, images, colours, text
5. Consistency across multiple browsers (IE, Mozilla, Netscape)
6. All controls on the screen should be accessible through keyboard / Keyboard shortcuts
7. Various screen sizes testing
8. Various Platforms testing
9. Best Configuration message on home page
10. Appropriate tool tips for all elements on UI
11. All dropdowns heights and widths, symmetry and consistency
12. Textboxes height and width
13. Overall symmetry
14. All kinds of necessary validations for blank data inputs, illegal data inputs
15. Warning, error window sizes and placement
16. Test for SQL injection
17. Testing for over limit, under limit, different data types, null inputs
18. Testing for Reflection, no variable/class/method names should be hard coded
19. Print all the output reports and test them for alignment, proper page breaks, formatting, paper size, data readability and completeness
20. Scalability for various technologies, if yes, define configuration and process steps for migration
21. Backup
22. Backup Procedure documented
23. Auto/Manual Backup
24. All necessary documentations: commenting the code, flow chart, database design/schema, table design/scheme, user manual, source code/files naming conventions, ER diagram, help files, researched material
25. Testing for SOX compliancy
26. Overall user friendliness & aesthetics
27. Should be best viewable with 800x600 resolution
28. Maximizing, minimizing, resizing of windows to be possible
29. Positioning of cursor on the first editable field in Data entry screens
30. Every screen should have one Default button
31. Acknowledgment of error messages should take the control to where the error occurred
32. The Title bar should contain appropriate title
33. Every screen should have a title/header
34. Ease of use without any help
35. Grammatical correctness of error messages
36. Correct grammar for texts, field names, tool tips
37. Grammatical correctness of Help text
38. Text box lengths should correspond the length of data they take, wherever possible
39. Default values to be populated wherever possible
40. Consistent behaviour when screen resolution is changed
41. Consistency of margins and header and footer
42. Consistency of Colour of form
43. Consistency of Size of form
44. Consistency of fonts used for labels
45. Consistency of Size of buttons
46. Consistent use of animations/graphics
47. Consistency of labelling of controls (buttons, boxes)
48. Consistency of length of textboxes for the same field
49. Consistency of formats for date fields
50. Effective reuse of repeatable visual themes
51. When a button is clicked
52. When an error is encountered
53. When a field is being validated
54. Should support users' sequence of accomplishing a task
55. ‘Back' and ‘Home' links to be provided
56. Correct order of tabbing
57. Text to be selected when tabbing to a textbox
58. All tab controls should be accessible thru' keyboard
59. Shortcut keys (hot keys) to be unique
60. Links should be obvious and consistent
61. Functioning of the ‘Back' and ‘Forward' functions of the browser
62. Check if all links are active
63. Alignment of labels
64. Alignment of buttons
65. Anything that needs user action must be communicated
66. Feedback should be provided whenever relevant
67. Minimum usage of pop-ups and message boxes
68. User errors must be communicated
69. Availability of Help feature
70. Availability of Context-sensitive help, wherever needed
71. Buttons should be enabled/disabled depending on context
72. Non-editable text fields should be distinctly visible from others
73. Messages and labels should be accurate and appropriate for the context
74. Check if all links lead to meaningful points
75. Use of familiar and comfortable language
76. Abbreviations and code language to be used minimally
77. Help and Search links should be distinctly visible
78. Visible font for all text
79. Avoid all CAPS text
80. Help messages to be clear and concise
81. Error messages to be clear and concise
82. Should avoid horizontal scrolling
83. Should avoid vertical scrolling as much as possible
84. Logical ordering of controls
85. Position of controls should be meaningful
86. Grouping of related info. and data
87. Appropriate label for grouped data
88. Drop down/combo box menu to be ordered
89. Toggling of checkboxes
90. Checking/un checking of checkboxes through space-bar
91. Single choice for radio-buttons
92. Access keys (Keyboard shortcuts) letter should be underlined when visible on the UI
93. Frozen grid titles
94. Horizontal alignment of tables, body, div, span, data grid
95. Vertical alignment of tables, body, div, span, data gird
96. Mandatory fields should be distinctly marked in the UI 

Functional Testing: 

1. Basic Data flow is working properly
2. To be able to add data and save it correctly
3. To be able to edit data correctly
4. To be able to copy data correctly
5. To be able to delete data correctly
6. Cancel function
7. Logout function
8. Change Password feature
9. Password Complexity
10. Password History
11. Various authentication levels
12. Application should be accessible thru' URL as well as IP address
13. Time to load the application must be appropriate
14. Search Function
15. Search facility should be flexible (wildcards, mixed case, partial strings etc.)
16. Prompt to save unsaved data while trying to move to next screen
17. Password validation
18. Positioning of pop up windows
19. Field vs. form level validations
20. Destructive actions to be confirmed
21. UI shows navigation and user friendly message for null records in the database
22. Search Engine Optimization (SEO)
23. A "Contact us" page for maintenance team. The page should have mail id,  address and phone numbers
24. Application should have a visible status bar - logged in user, logged in time, date
25. A user confirmation while logging out or closing the application
26. User should not be allowed to navigation to any of the application pages without logging in
27. User session should auto expire within the following specified time period (5 minutes > Session Expiry time > 15 minutes)
28. Highlighting of searched keywords should be present for Search feature

• Good design
• Proper and appropriate content
• User friendly

The keywords as well the key-phrases in a SEO should be applied properly. With a SEO you can improve your ranking on search engine result pages. Moreover SEO is known as a well practiced process that requires far-reaching commitment of resources with time and proficiency.
Bottom line - SEO not only drives more traffic towards your site but also helps in online business appreciation.

Website design Mumbai

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• Reviewing and providing recommendations on your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Managing online business development campaigns
• Keyword research
• SEO training

Though goole missed oter SEO service provided by SEO companies like link exchange, directory submission, social media marketing, search engine submission bt perhaps link exchange is against google policies that why its kept out.

Few question were also mentioend by google to ask any SEO compay before to make sure to hire there services for optimization of your website.

• Can you show me examples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you offer any online marketing services to complement your organic search business?
• What kind of results do you expect to see, and in what timeframe?
• What's your experience in my industry?
• How long have you been in business?

Read more at : google support

Trao đổi liên kết tương hỗ (reciprocal linking)

Đây là một trong những phương thức liên kết phổ biến nhất và không thể tránh khỏi trong cộng đồng các Webmaster năng động và sẵn sàng chia sẻ. Liên kết tương hỗ là loại liên kết hai chiều : bạn liên kết tới tôi và tôi sẽ liên kết tới bạn. Dù mang tính chủ quan, nhưng tớ lại cho rằng liên kết tương hỗ vẫn mang xu hướng "tự nhiên" nếu như không quá lạm dụng liên kết như sau :

• Trao đổi liên kết tương hỗ dày đặc quá mức.
• Trao đổi liên kết tương hỗ cùng một thời điểm (Các đường dẫn trao đổi và xuất hiện trong cùng một ngày).
• Website chí có các liên kết tương hỗ được trao đổi (Không có các bản chất liên kết tự nhiên hay trao đổi khác).
• Liên kết tương hỗ với các trang Web mới
• Các liên kết tương hỗ không cùng nội dung, chủ đề.

Ngày nay, thuật toán của các máy tìm kiếm đã rất hoàn thiện trong việc phát hiện các liên kết mang bản chất "không tự nhiên" và bị lạm dụng để thao túng thứ hạng trang Web. Nếu bạn không tuân thủ tính "tự nhiên" trong liên kết, trao đổi như đã trình bày ở trên thì rất có thể website của bạn sẽ bị các máy tìm kiếm áp dụng các hình thức phạt bằng cách không tính đến điểm của các liên kết ngược đến Website của bạn.

Phải nói thêm rằng, dù đây là một trong những phương pháp xây dựng liên kết khá cổ điển và dù thuật toán của Google cũng như những thông báo của Google về việc phát hiện các liên kết "không tự nhiên" (mua bán liên kết, tài trợ ...) thì mạng các liên kết tương hỗ vẫn luôn tỏ ra hiệu quả. Có nhiều trang Web mà thông tin ít được cập nhật và chỉ nhờ vào trao đổi liên kết tương hỗ mà lượng truy cập đến Website trở nên khá đáng kể.

Tóm lại, nếu bạn muốn Website trở nên phổ biến hơn thông qua việc xây dựng các liên kết tương hỗ thì hãy bỏ qua khía cạnh hoạt động của máy tìm kiếm. Nói một cách khác, bạn hãy coi việc trao đổi liên kết tương hỗ là một công cụ xã hội giúp bạn xây dựng quan hệ với các trang liên kết và mang lại một lượng truy cập khác ngoài máy tìm kiếm (Người dùng Internet ít nhiều sẽ nhấn vào liên kết trao đổi và nếu họ quan tâm đến nội dung thì sẽ quay trở lại và trở thành bạn đọc thường xuyên).

Mạng liên kết (interlinking)

Câu hỏi được đặt ra là : Liệu tôi có thể liên kết mạng giữa các Website của mình không ? Và liệu khi tôi tự liên kết giữa các trang của tôi với nhau, nó có bị coi là spam hay không ?

Nếu như bạn để ý các trang Web của Google (Ví dụ Google Blog), chúng đều được liên kết qua lại với nhau dù các dịch vụ là hoàn toàn khác nhau. Đây có phải là một ví dụ điển hình của Google hay không ?

Vì vậy, vietSEO nghĩ các bạn có thể liên kết giữa các sites khác nhau mà các bạn sở hữu (Một số Website điển hình sử dụng phương pháp này như onboom.com, timnhanh.com, baamboo.com). Tuy nhiên bạn nên chú ý trong việc liên kết tới các trang Web quá mới nếu không sẽ dễ bị rơi vào bọ lọc của Google.

Ngoài ra mình nghĩ các gợi ý về việc thêm thẻ "nofollow" như Google gợi ý là không có lợi và thậm chí còn làm cho bản chất liên kết được trao đổi thêm đậm tính "không tự nhiên". Các công ty lớn hay cung cấp nhiều dòng sản phẩm, dịch vụ khác nhau thì sẽ có nhiều trang Web tương ứng, vì thế việc liên kết giữa chúng là hoàn toàn tự nhiên.

Trao đổi liên kết mạng là tự nhiên ngay cả khi nội dung không liên quan và dù cho máy tìm kiếm luốn cố ngăn cản các Webmaster trong việc lạm dụng kiểu liên kết này. Và điều xấu nhất có thể xảy ra là các máy tìm kiếm không tính đến giá trị của các liên kết trên trong việc xác định thứ hạng trang Web. Liên kết mạng trở nên "không tự nhiên" khi :

• Bạn có quá nhiều site (Matt Cutts có lần nói rằng còn số này không được vượt quá 2000 sites) .
• Quá nhiều trang của bạn liên kết mạng cùng một thời điểm.
• Địa chỉ IP của các trang trong mạng bị liệt vào danh sách đen.
• Các trang web đó không có bản chất liên kết nào khác ngoại trừ từ các trang của bạn.

Còn nếu bạn muốn trao đổi liên kết mạng trở lên "tự nhiên" hơn :

• Đừng liên kết trên diện rộng (Hãy tạo một trang riêng như "Các sản phẩm, các dịch vụ" hay các "trang Web khác").
• Không liên kết cùng một thời điểm một số lượng lớn các trang.
• Không liên kết tràn các trang (Nên liên kết theo nhóm sản phẩm, dịch vụ, mức độ liên quan của nội dung) hoặc chỉ liên kết cá biệt từng trang.

Và dù thế nào đi nữa, các bản chất liên kết sẽ trở nên tự nhiên hơn nếu bạn càng ít tìm cách đánh lừa các máy tìm kiếm và dùng thời gian lãng phí đó để tạo các liên kết mang lại thông tin hữu ích cho người dùng.

Nguyễn Hoài Nam - vietSEO.net

Let’s take an example wherein someone wants to buy a Nokia N95. He will just log on to Google and search for Nokia N95. He will see the first two or three website descriptions and then decide which website he wants to check. How does Google decide which websites to rank in the top four or five? It has its own complex algorithm which takes in certain factors and decides which sites rank higher than others. For your websites to get more traffic it is but natural that they rank in the top four or five and this is where Search engine optimization comes in the picture.

Search engine optimization firms study your website and recommend changes to your websites. The basic things to be done are to have meta tags, alt tags, title tags etc. in place to ensure that basic website structure is proper and that the Google crawler can go through your website with ease. Next step is to create your worth amongst the thousands of websites that are doing the same thing as yours. Just as in an election where there are many competing candidates but the person who wins is the one who has the most votes similarly the website that has the most links from other websites andor directories is the one which Google ranks higher. Why does Google does so? The logic is simple if a website provides a link to you it means that the website considers your website to be important and the more no. of websites that deem your website to be important the higher Google ranks you. Does this mean that you can have links from any website? Seo firms will strongly advise you against this. Links from websites that have content relevant to yours and the websites that have been given some importance by Google(indicated by good ”PR”) count.

Keyword analysis forms the crux of your SEO campaign. If your website is targeting the wrong keywords then however good your website is it won’t rank for the keywords that it should. SEO firms use various analytics software’s like Google trends, Word tracker, Keyword Discovery etc. to zero in on the correct keywords. The structure of your website can also be modified to create a mesh structure wherein easy navigation links are provided and all the pages are linked to one another. Conversion of urls from dynamic to static is also what SEO firms focus a lot more. One must realize that although these steps seem very basic actual implementation is very difficult and it is a gradual process. Google takes some time to realize that changes have been done to your website and even when it does it might wait for some time before reflecting those changes on its search results.

In the last decade India has emerged as the IT center and it is right at the top in the SEO industry. SEO firms in India are highly regarded and companies from all across the world are flocking to India to cash in on the expertise and deep understanding of this domain that these companies have.

SEO may be the only approach to making money online that can be done with literally no money whatsoever. You could literally start a blog for free, install free processes to create money, and create an SEO campaign to deliver targeted traffic, some of which will produce income.

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Web Directories basically organize websites under relevant category topics. If you had a website that sold Shoes, you would have your website listed in a category like “Shopping –> Clothes –> Shoes” or something similar.

So the natural question to ask out here would be, “Do people even use web directories to find stuff online?” OR “Aren’t the search engines like Google and Yahoo supposed to help people find what they’re looking for?”

It’s true that not too many people use web directories these days to find what they’re looking for. However, it’s not that they’re not used at all; they are still used by some people. More importantly, getting your site listed in a web directory does serve a couple of other purposes than just people finding your site there.

Getting a link to your site from various web directories can help improve the chances of your site ranking higher for particular search terms in Google, Yahoo and MSN. After all, if you want your website to be successful, it would have to be found by people and the best way for that would be your site coming up on top for the searches that matter. When people search using particular words, you would want your site showing up in the first few results for those words.

So how exactly do web directories help in improving my search engine rankings?

The answer would be better understood if you learned a little bit about how search engines rank websites. Websites are ranked based on many different factors: right from the content of the website to how many other sites are linking to the site. (Quality, high page rank sites will improve site as well , in the search engine results). While each factor is important in its own right, there is none more important than how many other sites link to your website.

If another website links to your site, the search engines like Google & Yahoo consider that link as a vote for your site and take that as a factor when ranking your website. It also looks at how the site is linking to yours, if that site links to you mentioning keywords like ‘click here’, it wouldn’t be considered as important as a link that mentioned ‘cotton t-shirts’ or whatever the appropriate term may be for your site.

This is where getting links from web directories help. Firstly, every link from a directory is counted to a certain extent by the search engines when deciding the site’s ranking. Secondly, in most cases, you get to choose how you want the directory to link to you. So, in effect, you not only get a link but a link with your target key terms. This becomes hugely beneficial because it isn’t easy otherwise getting a link and especially one that links to you the way you want it.

Apart from just the link factor, if your site is new or just been launched, a web directory link would help the search engine in finding your site and including it in its database. So given the benefit of web directory links, it only makes sense to get your site submitted to as many directories as possible. You could sign up with our directory submission service to help get you started.

Title Tags - What They Look Like

The title tag is going to look something like this:

• <title>Text</title>

Title Tags - Where They Are Found

Title tags are found within the <head> and </head> tags within the HTML or XML coding that makes up a website.

• <html>
• <head>
• <title>Search Engine Optimization and the Title Tag</title>
• </head>

Title Tags - How Long

Different search engines have different criteria for how long your title tag should be, but it's generally acceptable for your title tag to be in the range of 60 to 115 characters (that's including spaces).

Title Tags - Tips to Remember

• Make sure to personalize each title tag for each page of your site. Every page should have its own unique title tag that references what the page is actually about.
• Place your most optimized keyword phrases at the beginning of the title tag;this is just in case a search engine cuts your title tag off right when it starts getting good.
• Make your title relevant and appropriate to what your site's focus is, and stay away from sales language, i.e., "Best Computers On Earth!".
• Include one or two relevant keyword phrases, but do not just list only keywords (this could be viewed as spamming). Instead, make it a readable title that will entice readers to click through.
• Go local. If you are a dog breeder in Tennessee and want to be found, then by all means, put your geographical location in your title tag. Just make sure that you don't put two locations right next to each other, as in "Breeders in Nashville-Nashville Breeders" since search engines possibly will see this as spamming.

Internet Marketing Consultant

Reference: About.com

]]> http://myinternetbusinessleader.wordpress.com/?p=12 Fri, 18 Jul 2008 15:10:20 +0000 healthandwealth26 http://myinternetbusinessleader.wordpress.com/?p=12 The Passport to Wealth online business opportunity launched in January of 2007, and was founded by the Australian internet marketing guru Darren Gaudry. Passport to Wealth quickly rose to the top of the industry due to the cutting-edge products and the ‘perpetual leverage’ provided by the compensation plan.

Yet when Darren Gaudry co-founded the My Internet Business opportunity in April 2008, experts predicted that Passport to Wealth would be eclipsed and replaced by this robust new online business.

We learned today that the experts were mistaken, from an interview with Rob Hunter, co-leader of the Mentors 4 U team. Mentors 4 U is a community of internet entrepreneurs that set records for both Passport to Wealth and My Internet Business. This team focuses on providing advanced marketing training for members, as well as turn-key setup of business websites, email campaigns and closing services for Passport to Wealth and MyInternetBusiness.

“Darren Gaudry has made it his personal crusade to bring Passport to Wealth 2.0 to the very top of the industry, and keep it there,” stated Rob Hunter. “Passport to Wealth 2.0 is going to be continuously updated with exclusive new products, powerful Web 2.0 marketing tools, a stunning new video presentation of the business opportunity, and most importantly, the ability to OUTSOURCE the major components of the business.”

In order for someone to earn money with an online business, it is necessary to have a great Product, in the right Place, with an attractive Promotion, at the right Price. These are known as the 4 P’s of the Marketing Mix, and this applies equally to online or offline business.

For Passport to Wealth entrepreneurs, the two key components are Marketing, and Sales.

“The coup de grace that makes Passport to Wealth 2.0 the IDEAL choice for anyone who wants both money AND time is the ability to outsource either or both of these functions,” explained Mr. Hunter. “For example…do you hate phone calling, but realize that the personal touch will increase your sales dramatically? You’ll be able to outsource your Sales with literally the click of a mouse, and have professionals calling your prospects and closing your sales FOR you!”

“And not only that…although we pride ourselves at Passport Mentors 4 U on the incredible training that we provide for doing your OWN internet marketing, some people just don’t have the time to promote their website using our exclusive search engine optimization marketing techniques…others don’t feel that they are internet/tech-savvy enough to do their own marketing, and some others just don’t WANT to have to deal with that. Well, with Passport to Wealth 2.0, you can outsource the Marketing as well as the Sales!” Mr. Hunter continued excitedly. “Darren Gaudry himself is going to be running an elite marketing coop, which will be a complete overhaul and redesign of traditional managed marketing campaigns. This will give even novice internet marketers a chance to start earning money right away as Passport to Wealth Directors!”

Unlike many online business opportunities, which furnish cookie-cutter websites that search engines abhor, Passport to Wealth 2.0 is going to feature robust Web 2.0 lead capture pages with full personalization capability, to allow members to name-brand themselves on the internet.

“So to wrap it up, with Passport to Wealth 2.0 you are going to be able to outsource whatever parts of your business you want, so that you can be earning money while out practicing your golf swing,” laughed Mr. Hunter. “It really doesn’t get any better than that!”

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